Pens are writing tools that we use in our everyday life. Sometimes we buy them ourselves and at other occasions we receive them as a promotional pen gift. Companies also design their own branded pens and give them away to their employees and customers for the purpose of brand awareness. This is a very effective promotional strategy and nowadays even established businesses use this strategy to optimise their marketing campaigns and grow their business. These branded items are designed with a company logo or tagline printed on them and they are highly personalised. Here we will discuss 5 things you should know about this useful marketing tool.
1. Promotional Pens are Easy to Design
Anyone can design a branded pen nowadays by using an online service. The steps are easy to follow and very simple. All you need to do is upload the logo of your company or specify a text message to be printed on the device.
2. They are Extremely Cost Effective
No other promotional item comes as cheap as a pen. You can order a large number of personalised items without spending a lot of money. Considering the benefits of these items in the context of marketing, the return on investment is huge!
3. You Can Personalise the Pens the Way You Want
It is possible to choose the type of pen as well as its colour and other features to suit your design needs. You can get creative when personalising the items by keeping in mind your target audience and their interests. For example, if you're targeting only women you may want to add a feminine feature to the pen.
4. They are the Best Marketing Products
Branded pens are considered the best marketing tools because everybody uses them on a regular basis. Even with the advancement in technology, these writing devices are still very much in use. People belonging to all age groups use them to take notes, make lists, sign documents and mark copies in school.
5. They are Highly Likely to Increase Sales
Promotional pens are known as "walking advertisements" because wherever the user goes the company message or logo goes with him. That is why these devices can increase the sales to a great number simply by being there. If you also mention your website address on the pen, the chances of having the user visit your website are quite high.
There are many types of promotional items being used by companies nowadays but pens are by far the best and most effective marketing tools. These devices can be personalised in any way depending on a company's goals. By keeping in mind your target audience, you can design your branded pens in a unique and attractive way. If it is a beautiful device, the user will definitely notice the company logo or message written on it. This method of growing a business is also very cost effective in the long run. The fact that pens are quite easy to design makes them one of the most preferred way of optimising any marketing campaign anywhere in the world.